Camron Hamilton - 2012 Chair


 Committee Chair Description
 2012 Marketing Committee Roster

Purpose

The Marketing Committee is responsible crafting a consistent CAI Oregon message and distributing that message to its various audiences through print, online, and other communication channels.

Responsibilities

• Identify the various CAI Oregon audiences, including their demographics, preferences, wants and needs.
• Create an overall CAI Oregon message; tailor the CAI Oregon message for each of the audiences.
• Create a style guide that specifies the visual identity for CAI Oregon.
• Make sure that all print and online publications distributed under the CAI Oregon brand conform to the accepted style guide.
• Coordinate with the other committees to provide them with the marketing materials and other support they need to reach their objectives.
• Create and distribute document templates that conform to the style guide, for use by those whom CAI has authorized to produce materials for CAI events.
• Produce both print and online originals of marketing collateral such as brochures, luncheon announcements, educational program announcements, etc.
• In conjunction with the CAI executive director, create the quarterly newsletter, inCOMMON.
• In conjunction with the CAI executive director, create the annual sponsor packet.
• In conjunction with the CAI executive director, create the annual directory.
• Publicize CAI Oregon through various advertising and public relations opportunities.
• Conduct monthly marketing committee meetings.
• Provide monthly reports to the CAI board of directors.

2012 Goals

• Implement a sponsor-supported Direct Mail program to 7,000 HOAs.
• Advertise monthly in the Regenesis Report.
• Create a detailed activity calendar for the marketing committee that can be updated from one year to the next. It will include a detailed timeline for each deliverable and event to make sure deadlines are met.
• Extend the Constant Contact account to provide weekly mailings. 
• Establish a regular process to increase awareness of the wants/needs of various CAI audiences.
• Begin producing an online version of the quarterly inCOMMON newsletter.
• Increase the number of marketing committee members; solicit volunteers to fit specific, identified roles.
• In conjunction with the executive director, increase functionality and usefulness of the CAI Oregon website.